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Louisville.com has been providing local content to an online audience since 1996. Over time, Louisville.com has evolved into a dominant destination site. While the “dot com bubble burst” forced many online companies out of business, premium city domains such as Louisville.com not only weathered the storm, but thrived.
Our stable of local writers have their fingers on the pulse of what is happening around the city.
Demographic information is drawn from two sources: The Media Audit Survey and our Facebook group.
Media Audit:
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Education
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Age
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Annual Income
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Gender
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High School or less - 5.6% |
18-24 - 13.7% |
<$25k - 11.1% $25k-35k - 21.6% $35k-50k - 24.4% $50k-75k - 21.9% $75k+ - 20.8% |
Male
Female |
Facebook:
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Age
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Gender
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| 13-17 - 1% 28-24 - 5% 25-34 - 27% 35-44 - 30% 45-54 - 21% 55+ - 14% |
Male
Female |
Louisville.com is one of those rare "geodomains" with the best of both worlds: We're a portal to the city that benefits both local residents and those who choose to visit our wonderful city for business, pleasure, or relocation. A large percentage of our traffic is "intuitive", meaning that we're search-engine independent: people just type our name into the browser. THINK ABOUT IT! If you want information on water softeners, you might type in www.watersofteners.com. If you want information on office furniture, you might type in www.officefurniture.com. The same goes for us. We do our best to include information on the city in general (attractions, hotels, neighborhood background information, school information) but we also have built and maintained the city's best and most comprehensive calendar of events.
It’s no surprise that our primary audience is the Metro Louisville market. By virtue of our name, we receive a large volume of out-of-town traffic. While we don’t directly market to these users, we cater to their needs. As a result, Louisville.com offers the unique ability to reach both in and out of market consumers.
According to Google Analytics, 42% of our traffic comes from those outside Kentucky and Indiana.
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"I always want to let you know how effective Louisville.com has been - it is probably the BEST advertising we get out of our whole budget! THANKS!"
-Page Von Wheeler, Glassworks
"Louisville.com has helped launch my business on the internet. Each month I can expect calls or emails from buyers all throughout the country regarding property here in Louisville. My advertisment has generated 3 closings in 2006 and I expect to double that this year."
-Scott Panella, TEAM PANELLA at Keller Williams Realty Louisville
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ROS Display - $15CPM
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$99/mo. (4 weeks) |
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| SEO text link to your URL $100/mo. (3 month minimum) |
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Sponsorship packages will vary. Monthly meetup revenue sharing contracts depend on scope of event. |
To create a measurable, effective online advertising campaign with Louisville.com, contact our advertising department today. Chance are, we'll buy the coffee!
