"I always want to let you know how effective Louisville.com has been - it is probably the BEST advertising we get out of our whole budget! THANKS!"

-Page Von Wheeler, Glassworks

"Louisville.com has helped launch my business on the internet. Each month I can expect calls or emails from buyers all throughout the country regarding property here in Louisville. My advertisment has generated 3 closings in 2006 and I expect to double that this year."
-Scott Panella, TEAM PANELLA at Keller Williams Realty Louisville

The term geodomain refers to domain names that are the same as those of geographic entities, such as cities and countries. Examples of geodomains are Atlanta.com, LosAngeles.com, Texas.com, Spain.info and country specific names like Sverige.com. Since geographical names are limited in number, and have instant name recognition, geodomains are highly valued, with .com extension geodomains valued the most highly. Geodomains tend to provide a virtual representation of the locations they serve-- for example, Hawaii.com is heavily tourism focused, while Syracuse.com and Madison.com have more local content. Collectively, geographic domain names are estimated to represent approximately over 500 million dollars a year in gross hotel bookings alone, and are a rising force in the Internet.

About
Louisville.com is one of those rare "geodomains" with the best of both worlds: We're a portal to the city that benefits both local residents and those who choose to visit our wonderful city for business, pleasure, or relocation. A large percentage of our traffic is "intuitive", meaning that we're search-engine independent: people just type our name into the browser. THINK ABOUT IT! If you want information on water softeners, you might type in www.watersofteners.com. If you want information on office furniture, you might type in www.officefurniture.com. The same goes for us. We do our best to include information on the city in general (attractions, hotels, neighborhood background information, school information) but we also have built and maintained the city's best and most comprehensive calendar of events.

Why Online Advertising?
The internet is more than an entertainment medium. In fact, entertainment users (with a few exceptions) are taking a back seat to INFORMATION SEEKERS. People are online because they're looking for answers to questions! If you can put yourself in a position to provide that information (even for commercial purposes), doesn't that sound like a very smart, well targeted, less wasteful approach to advertising? And the fact is that you'll invest a fraction of the amount you would in "traditional" media. Billboards, radio, television, and most print mediums will run your ad and hope that somebody is in the market for your product or service. With the internet, USERS ARE ACTIVELY LOOKING FOR YOU!

Why Louisville.com?
Well, for one, we're the online gateway to the city for most visitors. Secondly, we're actively pursuing local traffic in our own advertising. We know that what we have is a resource to thousands of internet users every single day who are looking for a way to spend their leisure dollars and there are thousands more who live here that have yet to discover the information we provide - - - but they will! Our advertising department can put together a smart, well-planned, and creative package that will get you the most out of your advertising dollar by utilizing only the elements of our site that will benefit you.

We use essentially four products to bring an advertisers product or service to the forefront:

	The most visible advertising on the web consists of standard display ads. We use three sizes the comply with Interactive Ad Bureau standards (728x90, 160x600, 300x250) along with section-specific sponsorships (300x50). Display advertising is price in cost-per-thousand impressions to accomodate any budget.
	36,000+ business listings are great, but our video pages make local search more visual so consumers can make a better choice the first time. Most, if not all, businesses are included in the directory with upgrades starting at $50/month.
	We're striving to have the most comprehensive event calendar in the region. For event promoters, being in the louisville.com Event Guide is key. For savvy promoters, featuring your event gives it greater visibility to stand out from the pack and places higher importance in event searches. Pricing as low as $20/event.
	The Weekender is our long-standing email blast that is sent on Thursday evenings. It includes our favorite events from our calendar for the coming weekend. Sponsorship buttons are 120x60 and are priced as low as $50/week.

Which ones are best for you? Contact our ad department and set up a quick 30-minute meeting. Chance are, we'll buy coffee!