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    Print this page is the Derby City's source on "Where to go. What to do." Founded in 1996, is the oldest and largest independent website in the market. We specialize in locally produced editorial content on music, arts, theater, sports, entertainment and food and dining, and we maintain the region's most comprehensive events calendar.

    Local is truly our business! Many local Louisville businesses benefit from leveraging their advertising and marketing dollars on to reach local residents and visitors. We are where they go to find out "Where to go" and "What to do" in the 'Ville. After all, we are Louisville.

    DOWNLOAD our Media Kit. is one of those rare "geodomains," and our name says it all! There is little surprise that our primary audience is the Louisville market. However, we also receive a tremendous amount of traffic from out of town, much of it from those looking to visit or relocate to the Louisville area. We cater to both groups with our focus on local events, attractions and local business. is uniquely poised to reach in-market consumers, as well as newcomers and potential visitors to the city and the region.

    Annual Income

    HS Grad - 20.1%
    Some College - 17.9%
    College Degree - 19.1%
    Advance Degree - 40.6%

    25-34   34.7%
    35-44   18.7%
    45-49   13.0%
    50-54   6.7%
    55-64   18.4%
    65+      8.6%

    <$25k           7.1%
    $25k-35k    32.5%
    $35k-50k    11.7%
    $50k-75k    15.8%
    $75k+          32.9%



    Demographics from 2012 Media Audit.

    Contact our advertising department today to put to work for you and your business.  Our digital advertising specialists are ready to develop a comprehensive and LOCAL advertising package customized to your specific needs and tailored to fit your budget. For our readers, we want you to be "Who to call."

    Dan Cimba
    Director of Business Development

    Tony Singleton, MBA
    Account Executive

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