LOUISVILLE, Ky. (Feb. 1, 2005) – In conjunction with the launch of the 2005 Kentucky Oaks website, Churchill Downs is proud to announce the creation of the first-ever official Kentucky Oaks logo for the 131st running of the sister event to the Kentucky Derby. A vibrant pink and white lily, the Oaks’ signature, and the famed Twin Spires of Churchill Downs are the focus of the official logo for the 131st running of the Kentucky Oaks, which was created by the Churchill Downs graphics department.
The logo will serve as the official symbol for the 131st "Run for the Lilies," which is scheduled for Friday, May 6, 2005, the day prior to the Derby. The Oaks 131 logo will be featured on tickets and other premium items created for the 2005 renewal of, along with the Derby, America's oldest continuously held sporting events. The 2005 renewal of the Kentucky Oaks will also be the first in the completely renovated Churchill Downs. The track's $121 million renovation project is scheduled for completion in early April.
The central image of the official Oaks 131 logo is a lily with striking pink and white petals trimmed in gray and set on a background of a lighter pink lily silhouette. The logo also prominently displays the famed Twin Spires of Churchill Downs above the featured lily, and is completed by the words "Kentucky Oaks 131" located beneath the primary image.
"The Kentucky Oaks logo is a welcome addition to our expanding promotion of one of the most popular days in racing," said Steve Sexton, president of Churchill Downs. "We at Churchill Downs feet that the Oaks deserves all of the special treatment afforded the Derby. And the timing of the unveiling fits perfectly with the launch of the 2005 Oaks website."
Churchill Downs, the world's most legendary racetrack, has conducted Thoroughbred racing and presented America's greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (Nasdaq: CHDN) also operates Trackside Louisville, an off-track betting and training facility. Churchill Downs will conduct the 131st running of the Kentucky Oaks on May 6, and the Kentucky Derby on May 7, 2005. The track's 2005 Fall Meet is scheduled for Oct. 30 through Nov. 26. Churchill Downs has served as host to the Breeders' Cup World Thoroughbred Championships a record five times. Information about Churchill Downs can be found on the Internet at www.churchilldowns.com.
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