America’s Best Racing is a multi-media fan development and education program started by The Jockey Club. Fans visiting its website may take in videos, blogs, handicapping and wagering education, information about trainers, jockeys, horses, fashion and more. America’s Best Racing keeps its finger on the pulse of the industry and invites others with an interest in the sport to join in.
One initiative America’s Best Racing (“ABR”) began earlier this year was the ABRV Tour and the ABR Brand Ambassadors. A luxury RV and a group of six twenty-something-year-old ambassadors have been making the rounds to spread their passion and knowledge of horse racing with current race fans and soon-to-be race fans.
“We’re trying to increase their knowledge about the sport, maybe go more in depth with regards to betting, how to read a race and learn more about different things to do at the track as opposed to just getting them out here,” said Ambassador Chip McGaughey recently when the tour stopped at Keeneland in Lexington, Ky. McGaughey is a graduate of the University of Kentucky and the son of trainer Shug McGaughey. The latter will send out Orb in the Kentucky Derby May 4.