15 Ounce Premium Denim is hosting a Genetic Denim for women’s trunk show tonight at its boutique; located at 3701 Lexington Road in Louisville. Owner Kris Ritcher invites all to join them for “a night of fun and fashion”. The event starts at 5:30 p.m. to 9:00 p.m.

This is a “must go” event that will be hard for any fashionista to pass up because one lucky lady will be leaving with her choice in Genetic Denim and just for trying on any Genetic style shoppers will receive 20% off their entire purchase.

“Genetic Denim launched in 2006. The Los Angeles based company is based on “enduring elements of personal style: fit, fabrication and individuality.” Creative Director Ali Fatourechi approaches denim with the mindset that their points of differentiation should be acknowledged and celebrated, resulting in collections that cater to a range of women’s denim needs.”

“15 Ounce Premium Denim will have the trunk show styles on hand into April, but Genetic Denim is one of our static brands and we will help you find a style you love” Ritcher said.