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I Hate My Boss Billboard
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I  think we have all seen the vague billboards with broad statements such as "I Hate My Boss!" - Sara M., Fairdale. Maybe you have talked about them, as I have, with people in the car with you. I wondered whether maybe someone had actually went to the trouble of buying a billboard to express their feelings, except I saw several of them. When I examined the billboards closely, I couldn't find any hint of what they meant.

Recently, Q1031, a local country radio station, revealed that they were behind this strange marketing campaign, and released the next billboard in the sequence: Hate your boss? Get on the clock with Q. $100 an hour.

Well, that doesn't clear up a whole lot except tell me who created these billboards. Apparently, the point was to bring attention to the fact that the Kentucky unemployment rate is back up to 8.5% and that job dissatisfaction is high. As a result, the station wanted to give back to the listeners. They'll be giving away $100 an hour to locals who call into the station.

It's a cheap (well, expensive, actually) ploy to get people to listen to the station, with a controversial two part marketing strategy to pull it off.

$100 or not, I'm still not going to listen to country.

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About Emily McGlawn

I'm a student at University of Louisville, and I'm majoring in Liberal Studies, which is a design your own degree. My program is Integrative Marketing Communications in Entertainment. I'm a junior, hopefully with only two years left, though I do plan on getting my MBA from UofL. I'm marketing intern with the IT Dept at UofL as well. My major interests include nerdy things, such as tabletop roleplaying games, board games, LARPing, and reading. Recently, I have gotten involved as a skater for Derby City Roller Girls (www.derbycityrollergirls.com). If you don't know what it is, look it up. It's the fastest growing sport in the world.

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