Learn how to set up and promote your own presence on the World Wide Web. This course will cover things to consider when creating a Web site and tracking visitor activity. You'll learn how to drive traffic through the major search engines using both paid (pay-per-click advertising) and non-paid (search engine optimization) tactics. Other tactics such as podcasts, blogs and email marketing will be discussed as ways of communicating with your customers and prospects. After completing this course, participants will be armed with the knowledge and resources to create and manage their own internet marketing campaigns.