Learn how to use pay-per-click (PPC) advertising and search engine optimization (SEO) to drive qualified leads to your Web site. During this two hour session, you’ll learn everything you need to know about setting up your own PPC campaign including a Google AdWords demo. You’ll leave this session with basic SEO strategies that will help increase your Web site’s visibility within the search engines. This is a lecture/demo class. Instructor: Jay Lane has over 10 years of Web design and Internet marketing experience as a developer, project manager and strategist. He helps companies, organizations and individuals develop Web-based strategies that build relationships and deliver value. Day/Time: March 10, 2010 (1 session), Wed., 6:30 -9 p.m. $49