Americans love underdog stories. Hell, the very formation of our country is touted as just such a thing – the ragtag group of under-prepared misfits squaring off against the organized and sinister Redcoats and emerging triumphant despite all the odds. This is 'Murica, dammit! We're number one! Land of the free, the promised land where anything is possible!
So, a good underdog story is marketable because it taps into this subconscious idea drilled into our heads from birth: that in this country, anything can be accomplished if you put your mind to it, and it is affirming on a primal level to bear witness to stories where hard work and dedication pay off against the odds, often with the help of a montage or two.
This brings us to our topic: 2nd Serve, the new film produced by local benefactor and green celebrity Gil Holland. Holland has previously produced documentaries on topics such as mountain-top removal and water conservation, but 2nd Serve has no message – it's just meant to be a fun film.
The story revolves around Owen Match, a tennis coach at a ritzy country club who is fired for bad behavior. He takes a job teaching a ragtag group of misfits and leads them into battle in a match against his former co-workers.
2nd Serve opens for a limited run at Village 8 on Friday, but the world premiere takes place tonight at the Brown Theater. The cast and crew will be in attendance and there is a limited number of public tickets available for $20, which includes admission to a reception following the screening.
The Brown Theater is located at 315 W. Broadway and tickets for the event can be purchased here. Further information about the film can be found at its Facebook page, and showtimes for its run at Village 8 can be found at the theater's website.
|Village 8 Louisville Exclusives presents 'Mother's Red Dress' [Movies]|
|Village 8 Louisville Exclusives presents 'Kill Your Darlings'|
|Village 8 Louisville Exclusives present 'Herb & Dorothy 50x50' and 'Blue is the Warmest Color'|
|Village 8 Louisville Exclusives presents 'Diana'|
|Village 8 Louisville Exclusives presents 'How I Live Now'|
|Village 8 Louisville Exclusives presents 'Inequality for All'|
|Descend into terror at Village 8 with 'The Summit'|