Mercy should have put that on the billboard. Billboards are meant to quickly convey a message to passersby--not require investigative research. Besides, this is a blog. We don't research.

I attended a catholic highschool in Louisville. I also pass by this billboard several times a day. I was completely taken aback by the confusing message as well as the arrangement of the girls. Catholic schools have to allow a certain number of non caucasion students...and I thought this billboard was a blatent attempt at exploiting the fact that a few generations of one non caucasion family had attended mercy academy in order to attract more minority students. In all, it really wasn't very well thought out....displays a surface level approach to advertising and "community" aspects of Catholic schools....the same way that lessons are taught at these schools. It tends to mostly be about what things look like and how they appear rather than what is truly happening.