Louisville Mayor Greg Fischer and Yum! Brands announced today the launch of the 2012 Paddle for Hunger, a weekend of paddleboat racing, recreational floats, and various competitive events to raise funds for Dare to Care Food Bank and The World Food Programme. The event will coincide with the Forecastle Festival, which will be held at the 85-acre Waterfront Park and feature a variety of bands.
Yum! Brands Chief Operating Officer Roger Eaton, Mayor Fischer and Dare to Care Executive Director Brian Riendeau will jointly launch the 2012 Paddle for Hunger which takes place Friday, July 13th and Saturday, July 14th from the “Towhead Terrace” & Boat Dock at Waterfront Park, next to Tumbleweed. The two-day event culminates with the KFC Mayor’s Cup Race on Saturday, July 14th at 6:30 p.m.
“We are very proud to support the 2012 Paddle for Hunger because it will bring the community together to raise awareness and funds for our two important hunger relief organizations: Dare to Care and the World Food Programme,” said Roger Eaton, Yum! Brands Chief Operating Officer. “We’re also delighted to sponsor Oksana Masters, an inspirational 22-year old who will make her debut on the world stage in London as part of the Paralympics rowing team,” said Eaton.
“We truly are a community of compassionate and caring people and I’m constantly amazed at what we can do when private and public sectors team up for a worthy cause,” Fischer said. “What a great way to connect to our roots as a river city, have healthy exercise and fun and raise critical funds for those in need.”
For the past 10 years, Yum! Brands has been the largest supporter of Dare to Care Food Bank, donating more than $10 million to assist those in need. Five years ago, Yum! Brands created World Hunger Relief to generate awareness, funds and volunteerism for the World Food Programme and other hunger relief agencies. Since World Hunger Relief launched in 2007, the effort has raised nearly $115 million for WFP and other hunger relief organizations and is helping to provide approximately 460 million meals and save the lives of millions of people in remote corners of the world.
Oksana Masters is a member of the Louisville Adaptive Rowing Program and has overcome many personal obstacles to qualify and compete in London. She will be participating in this year’s event to raise awareness of the hunger issue.
All of the proceeds from the 2012 Paddle for Hunger event will be donated to The Dare to Care Food Bank and the World Food Programme.
Detailed information about the event, including how to register as a participant, can be found at www.paddleforhunger.com. A partial listing of events and times can be found below. Please note there is no registration fee for the 2012 Paddle for Hunger “float” participants.
Yum! Brands, Inc., based in Louisville, Ky., is the world’s largest restaurant company in terms of system restaurants with more than 37,000 restaurants in more than 120 countries and territories. The company is ranked #213 on the Fortune 500 List, with revenues of more than $12 billion in 2011. The Company’s restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened approximately four new restaurants each day of the year, making it a leader in international retail development. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. For the fifth year, the company launched the world's largest private sector hunger relief effort in partnership with the United Nations World Food Programme and other hunger relief agencies. To date, this effort is helping to save millions of people in remote corners of the world, where hunger is most prevalent.
Friday, July 13
- 3:00 pm-6:00 pm: Onsite registration, Boat drop-off @ Paddler’s Village
- Sprint Races
- 6:00 pm Stand-Up Paddle Boards 500-Meter Sprint (Dash For Cash)
- 6:30 pm Canoe 1000-Meter Sprint (Dash For Cash)
- 7:00 pm Kayak 1000-Meter Sprint (Dash For Cash)
Saturday, July 14
- 6:00 am-5:00 pm: Onsite registration, Boat drop-off @ Paddler’s Village
- 9:00 am 5-10K Recreational Float (Waterfront Area, *please note, there is no charge for participation in the recreational float)
- 9:00 am-8:00 pm: Paddler’s Village (Registration Tent)
- 5:00 pm Voyageur Canoe Team Race (1,000-Meters) Finish Line at Forecastle’s Main Stage Team-Sponsored Entries Only
- 6:30 pm KFC Mayor’s Cup–3, 6, 9 or 12 miles (Four different distances, all skill levels welcome; Finish Line at Forecastle’s Main Stage)
CLICK HERE to make a donation to Dare to Care