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LeapFrog Interactive and Business First present The Power of Digital Series, which is aimed at discussing digital marketing trends, sharing industry expertise, and offering tips on best practices.

Per Business First, the Diversification of Digital session will explore the history of digital media banner ads from static beginnings up through what we see today -- functional, innovative, measurable assets. With each new wave of advertising technology that floods consumer attention, digital media increases its propensity to captivate online audiences, bring awareness to brands, and sell products/services.

As digital media's evolution takes creative literally "outside the box," we will explore several best practices for creative design and development that should be considered when planning and buying digital media.

This is the third session in this popular series.

  • Date: May 26, 2011
  • Time: 8:30 a.m.-10:30 a.m.
  • Where: Kentucky International Convention Center-Conference Theatre  |  221 S. Fourth St.  |  Louisville, Ky. 40202
  • Tickets are $25 per seat.

For tickets or more information, contact Carrie Hooe at 502-498-1938 or [email protected]

Photo: Courtesy of LeapFrog Interactive

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About Lewis Bertolucci

Lewis Bertolucci is Founder of, an online lifestyle magazine featuring the latest in technology, fashion, art, design, trends, style, photography and entertainment for today's trendsetters. In addition, Lewis is also founder of, and [Social and New Media Exploration]. In addition to his role as social media groupie, Lewis has over 9 years of healthcare experience, including health benefits, product implementation, account management, technology consultation, digital marketing and project management expertise. He currently serves as Humana's Digital Marketing Manager and Social Strategist. Connect with Lewis on LinkedIn:

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