LeapFrog Interactive and Business First present The Power of Digital Series, which is aimed at discussing digital marketing trends, sharing industry expertise, and offering tips on best practices.
Per Business First, the Diversification of Digital session will explore the history of digital media banner ads from static beginnings up through what we see today -- functional, innovative, measurable assets. With each new wave of advertising technology that floods consumer attention, digital media increases its propensity to captivate online audiences, bring awareness to brands, and sell products/services.
As digital media's evolution takes creative literally "outside the box," we will explore several best practices for creative design and development that should be considered when planning and buying digital media.
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