Many have seen Louisville, but few have experienced this great city through the lens that Jessica Eturralde has put on it.

YouTube is the world's second largest search engine and video is one of the most engaging forms of media. Recognizing this opportunity, Jessica has fully capitalized on the opportunity to showcase our great city in a new and exciting way.

According to the website: Louisville Rediscovered is a video project created to promote the city of Louisville. Jessica Eturralde brings in viewers from all over the country into this historical city and promotes it through her vivacious experiences. Its purpose is designed to espouse local business and culture by creating a live experience for the viewer, allowing them to see first handedly into the lives of its citizens and fine organizations. Louisville Rediscovered captures a new viewing angle with its television and internet webisodes due to the focus of social networking and new media to develop followers and generate interest.