According to recent research, 90 percent of small business owners now use social media as part of their marketing strategy. If your business is not currently utilizing—or not fully utilizing—social media channels, this introductory, eight-week course is for you. You’ll gain the necessary knowledge and skills for: using social media as a business communication tool; creating an overall social media strategy; identifying opportunities that best align with your goals; capitalizing on rules of engagement, best practices and the latest trends; monitoring your social media presence; and measuring ROI. You’ll even learn to manage internal business resources, employee time and business goals through social media.
Sheryl Connelly, CEO of marketing agency and partner in training firm specializing in social media and online marketing
This class meets every week on Monday for eight weeks.
|Nerds Abroad: local team needs your help to compete in Europe using Redbull as currency|
|Eight Cool (Free) Louisville Apps for iPhone and iPad|
|13 Places to Take a Yoga Class for Five Bucks|
|Your Louisville local library|
|Where to Make Your Own Blown-Glass Ornaments in Louisville|
|"Make" your dreams come true with a "makership" residency grant at local hackerspace workshop|
|Quadcopter "drones" do battle in Louisville|