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New To Lou is partnering with the Go Go Guerrilla Army to take over East Market Street on April 10. We're starting at Flame Run and ending at The Green Building with a live band, drink specials, art, and plenty of prize drawings.


Go Go Guerrilla Army, we have an extra special mission on April 10. Believe it or not, most people who move to Louisville are PITIED by their out of state friends and family. The sniffling loved ones envision new Louisvillians driving down a dirt track so they can stand barefoot in a tobacco field while petting a pony.

This won't do.

I know my Go Go Guerrilla Army. You're brave. You're daring. You enlisted to boldly go where timid Louisvillians have never gone before. Therefore, who better to team up with the folks at New To Lou for a night of Lights! Camera! Action! Prizes! Alcohol!

We're taking over the East Market District on Saturday, April 10. Why? Because we're going to shoot you.

Calm down, gorgeous. Our weapon is a camera. Admit it - you haven't had a good photo taken since high school. Instead of wearing a prom dress and nervously posing against the photographer's favorite tree, show up in whatever you think looks best and magestically pose before some of Louisville's amazing iconic and visually stunning places such as Flame Run and Bodega. No tobacco farms or ponies here!

Once an hour, on the hour, we'll take over a new location for photos and prize drawings. You'll meet new people in strange and interesting places - or interesting people in strange and new places. Either way, everybody wins.

In addition to our awesome photographer, we'll have a hairstylist and makeup artist on site to help you look your best.

The photos will go up on a Flickr stream where you can download them for free. These are a great way for singles to update their online dating profiles and couples to take a great photo for the parents in front of something other than a boring old Sear's Portrait Studio background. Most of all, it gives those of you who are New To Lou plenty of ammunition when people out of state ask if you have electricity. How else would Louisville power the near record number of glass studios of any city in the nation?

We're starting at Flame Run, hitting 2 more locations on East Market, then taking the party to The Green Building at 5 pm, which has invited us in for a private show including a tour of their art gallery, live music, drink specials, and more prize drawings.

Oh, yes. I said prizes. This is a swagtastic night of free goodness showing off some of the best of Louisville. We have over $500 worth of prizes to give away, including hand made glass art from Flame Run, gift baskets from Bodega, a dinner at The White Oak, and much more.

We'll also have menus on hand for East Market's fabulous restaurants, some of which are offering discounts to anyone who shows up for dinner sporting one of our hand stamps.

Come on out, everybody! Go Go Guerrillas, you get first shot at influencing the minds and hearts of the city's newest residents. We can't let them think Fourth Street Live is the closest thing we have to civilization! New To Lou, you get to meet some of the city's most eclectic and outgoing citizens. They'll give you the inside scoop on where to go and what to do in the 'ville. Everybody wins!

All this for only $10 if you register online or $15 on site.

Flame Run
828 E. Market Street
Louisville, KY 40206

Price: $10 online or $15 at the door
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