The Milk the Moment Tour is stopping at Fourth Street Live! on March 12th and 15th. Bring the whole family to participate in the NFL and National Dairy Council’s Fuel Up to Play 60 area and play the fun, dinner-themed football toss activity that teaches kids the importance of getting enough exercise and eating right. Absolutely FREE! The tour kicks off on March 12th. Sample milk from Prairie Farms Dairy, Shamrock Farms, Kroger and Deans! 11 AM - 2 PM. On March 15, The Milk Mustache Mobile Tour! Be sure to get your milk mustache photo taken and receive free milk from Deans! 11 AM - 1 PM.