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Lowfat Chocolate Milk – Official Refuel Beverage of Ironman races to Louisville to remind athletes about the importance of “their After”

The REFUEL | “got chocolate milk?™” campaign is headed to Louisville to show triathletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

Athletes also have the chance to join Team REFUEL and win:
• $500 in sponsorship money
• Top notch training gear
• Paid trip to race in Europe
• Chance to star in a national “got chocolate milk?”™ ad

RACE DAY DETAILS:
Finish Line Location: South 4th St. and West Muhammad Ali Blvd.
Date/Time: Sunday, August 26th 7:00 AM – 12:00 AM

FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk
Online: www.gotchocoloatemilk.com

CONTACT:
Contact Lindsey McNally, Refuel Marketing Team, at 312-988-2073 (office), 904-866-0327 (cell), or lmcnally@webershandwick.com.

Location:
Muhammad Ali Blvd.
South 4th St. and West Muhammad Ali Blvd.
Louisville, Kentucky 40202
Phone: 312-988-2073

URL: http://www.gotchocoloatemilk.com
Price: Free
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