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The REFUEL | got chocolate milk?™ campaign is headed to Louisville to show triathletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout.

WHAT:
The REFUEL | got chocolate milk?™ campaign is headed to Louisville to show triathletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout.

Race participants can visit the REFUEL zone at IRONMAN Village to learn about the scientific benefits of post-race recovery, pose for a free my After photo, and shoot a short video for the opportunity to get sponsored as part of Team REFUEL – an exclusive group of elite and “everyday” athletes who understand the benefits of post-exercise recovery.

As a team member, local athletes can score $500 sponsorship, receive race gear and free VIP race entries for the Rock ‘n’ Roll Marathon Series or IRONMAN triathlons.

As the official Refuel Beverage of IRONMAN, local dairy Prairie Farms will be at the finish line with 3,500 samples of chocolate milk helping athletes recover post-race.

EXPO DAY DETAILS:
Location: Galt House

RACE DAY DETAILS:
Finish Line Location: 4th St./W Muhammad Ali Blvd.
Date/Time: August 22 – 24, 9 AM – 5 PM Date/Time: August 25, 7 AM – 12 AM

FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk
Online: www.gotchocolatemilk.com

CONTACT:
Contact Lindsey McNally, REFUEL Marketing Team, at 312-988-2073 (office), 904-866-0327 (cell), or email lmcnally@webershandwick.com.

Location:
Galt House
140 N. 4th Street
Lousiville, Kentucky 40202
Phone: 312-988-2073

URL: http://www.ironman.com/triathlon/events/americas/ironman/louisville.aspx#axzz2bE036BLU
Price: FREE
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