Urban Bourbon features several interactive sections while showcasing the importance and history of bourbon in the city of Louisville.

Visitors can ‘order’ a selection off of a bar menu which will activate several short video clips. An interactive Ipad technology allows the exhibit bar to be hosted by a Virtual Bartender at all hours of the exhibit. (Menu items include: Savor the Flavor, Bourbon Babble, Bourbon basics, Modern Manhattan, Bourbon Twisted).