How does advertising affect alcohol consumption? What aspects of branding make booze more appealing to certain markets, including underage consumers? What marketing techniques make certain products more likely to be purchased, and by whom?
This coming Wednesday, February 23, acclaimed author Jean Kilbourne will speak at Bellarmine University about the glamorization of alcohol and its impact on young adults. Kilbourne, who also is a filmmaker, is the author of three books: Deadly Persuasion: The Advertising of Alcohol and Tobacco, Can’t Buy My Love: How Advertising Changes the Way We Think and Feel and So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids.
Kilbourne’s appearance is the keynote event of the university’s alcohol awareness week, and is made possible by the Bellarmine Activities Council, the Counseling Center, the Institute for Media, Culture and Ethics, the School of Communication, and Gail and Edward Henson.
The speaker also will appear at the University of Louisville the evening before, discussing The Naked Truth: What are Advertisers Really Selling Us? That presentation will take place at 7 p.m. in Bigelow Hall in the Miller Information Technology Center.
The hourlong Bellarmine presentation, which begins at 7 p.m. in Frazier Hall, is free and open to the public, and a question-and-answer session and book signing will follow. Visitors who do not have Bellarmine parking passes are asked to park in the freshman parking area near the tennis courts; passenger drop-off is available in Franciscan Circle immediately to the north of Horrigan. For more information, contact Jason Cissell, Bellarmine’s director of media relations, at 272-8329 or firstname.lastname@example.org .
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Photo: Courtesy Bellarmine University