On Thursday November 14, there will be no need to go to Cincinnati or Chicago to get your H&M fix. The much anticipated H&M store will open on Thursday, November 14, 2013 in Oxmoor Center  at noon.
If you’re one of the lucky first 200 shoppers in line, you will receive an “all access fashion pass valued up to $300 for your entire purchase.” The event will feature a DJ. You can check out the facebook event here . At the time of this post, 439 people have already RSVD as attending, so better get there early if you want to be first in line!
H&M  is known for their fashionable, yet affordable clothes for men and women. Think of it as a slightly more upscale Forever 21—while still very trendy, H&M also stocks staples and classic pieces. While often more affordable stores are focused mainly on attracting flibbertigibbet teenage girls, a slightly older set can shops at H&M comfortably.
As a bonus, there is no way Oxmoor Center could make H&M as ridiculously disorganized and complicated as the Forever 21 at St. Matthews. You go into that Forever 21 looking for a pair of sandals and come out in a raggedy crop top emblazoned with a kitten, wearing ripped up fishnets and sixteen cheap necklaces, with no sandals, not sure what happened or how long you’ve been shopping.