How does advertising affect alcohol consumption? What aspects of branding make booze more appealing to certain markets, including underage consumers? What marketing techniques make certain products more likely to be purchased, and by whom?

The Beatles, The Jeffersons, and Four Loko - all good things must come to an end.  So far five states have banned the drink and the number is rising as North Carolina is expected to join the ranks, many cities have enforced restrictions while waiting for their state to follow suit, and soon the FDA is expected to regulate the issue nationwide.  On Monday, Kentucky Alcoholic Beverage Control sent a letter to manufacturers, distributors, and retailers asking them to voluntarily discontinue their relationships with the drink and they are required to send ABC a response within

I can't say that I am still one of those guys who measures time in relation to holidays that promote drinking heavily.
But that doesn't mean I didn't USED TO BE one of those dudes...

So in honor of that person we all used to be, mark this event down:

There's a lot more than three reasons to cross the river this weekend - if you are a lover of the libations, that is. You see, this Saturday, Indiana is host to an alcoholic's wonderland. One could make a driving tour of it. Just be sure to find a designated driver. And a time machine or some sort of teleporter wouldn't hurt, either. These events are all on Saturday and all looks spectacular.