The concept isn't new. In fact, the Lambert and Lindsey morning show, heard weekday mornings on "102.3 The Max" has been doing the same thing for seven years. On November 19-20th, Linda Lambert and George Lindsey (along with faithful cohort Aaron Miller), went on the air for twenty four hours, broadcasting from Westport Village and taking requests for $25 or more from listeners who wanted to hear their favorite song on the station.