Knowledge of city needs to be converted to visits to it though
A conversation I had at lunch Saturday afternoon in Shenzhen, China, which, at 12 time zones away, is literally the other site of the world:
"Why have I heard of Louisville?"
"It hosts the Kentucky Derby."
"Of course."
If Louisville were not home to the world's most famous horse race, how would I have answered that question? Mostly likely the question wouldn't have been asked.
One of my biggest gripes about Louisville is locals who gripe about all of our out-of-town guests that first weekend in May.