Sorry for the business speak, but when a wine store has a tasting, it's the epitome of a win-win.

• The attendee wins because, hey, free booze.
• The shop wins because it increases its sales as people who attend the tasting probably won't leave without buying a bottle or two.

That being said, it's surprising that more wine stores in Louisville don't offer them, especially on a week night when they likely don't have as many customers as on a weekend. The Wine Market