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     LOUISVILLE, Ky. (Sept. 21, 2004) - A brilliant red rose in full bloom, a surging Thoroughbred and jockey, and the famed Twin Spires of Churchill Downs are the focus of the official logo for the 131st running of the Kentucky Derby, which was unveiled on Tuesday, Sept. 21 at Churchill Downs.

    The logo, which was created for the third consecutive year by the Churchill Downs Incorporated graphics team, will serve as the official symbol for the 131st "Run for the Roses," which is scheduled for May 7, 2005. The Derby 131 logo will be featured on tickets, officially licensed merchandise and other premium items created for the 2005 renewal of America's oldest continuously held sporting event. The 2005 renewal of the Kentucky Derby will also be the first in the completely renovated Churchill Downs. The track's $121 million renovation project is scheduled for completion in early April.

    The central image of the official Derby 131 logo is a rose with brilliant red petals trimmed in black and surrounded by green leaves. The rose, a traditional symbol of the Kentucky Derby since the 1890's, offers a sharp contrast to the stylized silhouette of a Thoroughbred and jockey rushing toward the finish line that serves as its backdrop. The logo features the famed Twin Spires of Churchill Downs above the rose and the horse and rider, and is completed by the words "Kentucky Derby 131" located on each side of the central image and atop the event's date and location.

    "The logo for the 131st running of the Kentucky Derby is especially fitting for our first Derby in the renovated Churchill Downs as it is a wonderful mix of traditional and modern images, much like the track itself," said Tyrone Tubbs, vice president of Sales for Churchill Downs Incorporated. "The logo contains elements of the strongest and most enduring Derby traditions and will serve as a suitable focal point for our exciting new line of officially licensed merchandise and premium items for this very special Kentucky Derby."

    Officially licensed Kentucky Derby 131 merchandise that bears the new logo is expected to arrive in retail outlets in the region surrounding Churchill Downs in the next few weeks and in plenty of time for holiday shopping. Merchandise will also be available for purchase in the Kentucky Derby Store at the official Kentucky Derby 131 Web site at

    Churchill Downs, the world's most legendary racetrack, has conducted Thoroughbred racing and presented America's greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (Nasdaq: CHDN) also operates Trackside Louisville, an off-track betting and training facility. Churchill Downs will conduct the 131st running of the Kentucky Derby on May 7, 2005. The track's 2004 Fall Meet will is scheduled for Oct. 31 through Nov. 27. Churchill Downs has served as host to the Breeders' Cup World Thoroughbred Championships a record five times. Information about Churchill Downs can be found on the Internet at

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