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    The Breeders' Cup, with the help of iPhone app developer Rock Software, has announced the official Breeder's Cup iPhone app. The Breeders' Cup world championships will occur on November 5 and 6 at Churchill Downs. The iPhone app will allow users to watch all 14 championship races live and free directly from their Apple iPhone. The app was rated 4.5 stars out of 5 on Apple's iTunes app store out of 48 ratings; sounds like the real deal. Android users, sorry, no app for you, however, they do plan to release an iPad app in advance of the races.

    According to Breeders' Cup, additional features on the Official Breeders’ Cup app include:

    • Get the top stories and all the latest news leading up to and during The Breeders’ Cup World Championships; 
    • Access important information, powered by Equibase, about each of the 14 Championship races, including biographical information and current race records for all the possible contenders in each division;
    • Utilize the wagering information section to find the closest simulcast site based on your current location, determine the costs of your bets with a handy wagering calculator or review the Betting 101 guide;
    • Get important information regarding Churchill Downs, including seat/facility maps, post times and local weather;
    • Watch every Breeders’ Cup World Championship race ever run (1984-2009);
    • Follow the Breeders’ Cup Twitter page and tweet right from your phone;
    • Play the Breeders’ Cup trivia game and post your scores to Facebook, Twitter or on the Worldwide Leader Board;
    • [See's beautiful logo on the page of official media partners. -Ed.]

    Today's Tech Deal: Jawbone II Bluetooth Headset is on sale from Newegg for $29.99 after instant savings (retail price: $129.99). This will sell out fast!

    Photo: Flickr/Lyubov 

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    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes,, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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