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    "A woman who doesn't wear perfume has no future." - Coco Chanel

    In a time where everyone strives to show their individuality, you can’t get more personal than a customized perfume. Ruth Wuerth, proprietor of Parfumerie in St. Matthews, specializes in just that. When Chic Geek stopped by recently, Ruth fixed us up with a tantalizing custom blend including Bergamot, Lily of the Valley, and Indian Sandalwood.

    Walking into her lab, Ruth will ask what scents you’re drawn to. From there, it’s a few sniffs and some careful potions play for Ruth until you have a scent that is entirely your own. Custom perfumes start at only $39, making a customized scent comparable or even less than a designer fragrance.

    However, if you have a signature scent that you stick by, Ruth has you covered too. Parfumerie carries over 2,000 fragrances, specializing in unique and hard-to-find favorites. Even if you don’t find what you’re looking for, Ruth takes requests! Wuerth began as a hairdresser and cosmetologist when she became interested in the chemistry of scents. Struck with a desire to bring unique scents to Louisville, Ruth has over 25 years experience working with fragrances and since 1997, is bringing scents all over the states. Lady Ruth Perfumes, her online presence, ships nationally and has built up an impressing following (Courtney Love has ordered from her twice).

    So this season, get away from your default to something uniquely your own. There’s nothing chicer than having something one-of-a-kind and totally your own.

    Fashionably yours,

                Chic Geek

    C Caswell's picture

    About C Caswell

    By trade I am the Style Editor of Louisville Magazine and Louisville Bride. In addition to that I contribute fashion commentary on-air, and regularly produce various fashion shows locally.

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