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    Several basic human desires: 

    1. To learn. Whether for straight-up pleasure or intellectual gain, most of us desire to learn. Knowledge is brain fuel. 

    2. To have a say, and further, have our voices heard. Represented, responded to. Communication allows for creativity and justice + community.

    3. To be surprised. Not the ole pop-out-the-bushes-pee-your-pants sorta thing, but surprises as mind fresheners. The occasional twist on the everyday. These make us pay attention. This makes us think. 

    There are more, of course, -- food, sleep, shelter, blah, yah, yah -- but the three above are prime in Follow the Geeks, a new book about 10 hard-working innovators nationwide who are harnessing the power of the digital age to create new kinds of careers. It’s a book about entrepreneurship. What’s working, what’s not. How to succeed in the new-age digital world.

    Follow the Geeks is experimental in nature. Co-authored by Jason Hiner and Lyndsey Gilpin, both of TechRepublic at CBS Interactive and lovers of long-form nonfiction, the book is a rule-bender to the traditional publishing format. Accessed via web, Geeks will be released serially, meaning chapter-by-chapter, starting in early 2015. 

    This format allows for learning, surprise, suspense, and, more importantly, a conversation. As chapters are released, each on an individual innovator, readers are able to give feedback, comment, and join in a community of other folks interested in this topic. The work is ever-evolving to reflect the ever-changing world.

    Interested? You should be. 

    Want to know more? Follow the Geeks is hosting a “crowdfunding” launch party on Tuesday Dec. 2 from 6 to 8 PM at BBC St Matthews (3929 Shelbyville Road). The event is free and open to everyone. 

    Come, mingle with the Geeks.


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    About Arielle Reyna Christian

    Oh me! Just a screamer and dreamer. Poet, know it. Righter writer. Too much wordplay is good for the soul. Arts all around. Hooty hoo!

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