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    Lets put the power of social media to a test. If you haven't already heard, there's a big football game this weekend, it's called the Super Bowl. Also, if you didn't know, Louisville has a tie this monumental game; Steelers' cornerback, William Gay. He's a Louisville football alumni and I think we can get him to #ThrowTheL during Super Bowl XLV (45). 

    William Gay was a standout defensive back for the Louisville Cardinals and now he's taken his talents to the NFL, playing for the Pittsburgh Steelers. You may remember his pivotal play in the AFC Championship game when he returned a fumble for a touchdown (fan video below). Gay's also listed as the #1 rising sports star.

    Now wouldn't it have been awesome if Gay threw up the Louisville "L"  in front of millions of fans, in honor of the Louisville Cardinals and the 502?

    "Big Play" William Gay is an active Tweeter (@WilliamGay22) and often interacts with his fans and friends on Twitter. Here's how we start the movement:

    • If you're on Twitter, tweet the hash-tag #ThrowTheL to @WilliamGay22 or just tweet it out to all your followers. 
    • Share this article with friends, family and fellow fans. 
    • Share this article on the Rivals message board or wherever passionate Cardinal fans are chatting. 
    • Don't have Twitter? Share this article on Facebook (below the article is a "Share Button" click it and select Facebook) and help spread the word!
    • Save the image and put it as your default profile picture.

    The #ThrowTheL movement has officially commenced, let's see if we can make it happen. William Gay, if you're reading this, please help us out and #ThrowTheL during the Super Bowl! We all know you'll make a huge impact on the game; it doesn't have to be a touchdown, perhaps a big tackle or interception?

    Check out the progress on Twitter of the #ThrowTheL movement here.

    Contact the author via Email, his website or on Twitter

    Lewis Bertolucci's picture

    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes,, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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