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    When people think of holiday shopping, they often think of fighting their way through heavy traffic and wrestling crowds at the malls. The Louisville Independent Business Alliance (LIBA) wants to remind people that they do have an alternative that comes with plenty of fringe benefits: buying your holiday gifts from locally-owned, independent retailers.


    By purchasing locally, consumers help to preserve the unique community character of the Metro Louisville area. Dollars spent at community-based merchants also create a multiplier effect in the local economy. Studies have shown that for every $100 spent at a chain, only $13 remains in the community. But spending $100 at a home town business keeps $45 in the community. And when you want to find a gift that’s truly unique, independent businesses are the place to go.


    This holiday season, consumers can add one more reason to shop locally: a chance to win $1,000 to spend at any member business. LIBA will be launching the Holiday Passport Contest on Tuesday, November 25th, 10am at The Green Building (732 E. Market). The rules are easy: collect receipts from ten member businesses by 1/5/09. Present them for review at one of our sponsor sites (the Louisville Science Center or Wild & Woolly Video), and you’ll be entered to win. Once receipts are verified, they are returned to the owner on the spot.


    “The members of LIBA are about personal attention, a focus on customer service, the pleasure of shopping alongside friends and neighbors, and keeping local dollars within our community,” says Carol Besse of Carmichael’s Bookstore. “When we shop local, we all win.”



    Full contest details and a list of participating businesses are at www.keeplouisvilleweird/holiday


    About the Louisville Independent Business Alliance: The mission of LIBA is to preserve the unique community character of the Metro Louisville area by promoting locally-owned businesses and to educate citizens on the value of shopping locally. For more information and a member list, visit


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