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    Announced yesterday, the Kentucky Derby Festival Inc has launched a new application for AT&T customers for use with their Apple iPhones.


    According to the release, t

    he application, which works on the iPhone 2G, 3GS and the iPad, allows users to find times, dates and locations for Derby Festival events. It was developed by Louisville-based

    CurrentMarketing Inc.


    using the Socialight Community Platform.

    While the KDF has used facebook, twitter, RSS feeds and Youtube in the past, officials added another medium to get the word out about the various activities involved in the 2-week celebration leading up to the world’s greatest horse race.


    Users can find out information on all Derby events including dates and times, anywhere they are, with a touch of a finger!

    If you’re looking to download the application to your iPhone, just go to itunes and enter the search term “Kentucky Derby Festival”.


    It is a free download and users can also post notes and images about the various events and connect with other app users.

    The two-week long festival celebration kicks off this weekend with Thunder Over Louisville leading up to the running of the 136th


    Kentucky Derby.

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    Holly Freeland's picture

    About Holly Freeland

    I graduated from Western Kentucky University (GO Tops!) with an English and Journalism degree. I spend my time playing soccer, watching UK basketball, stalking David Beckham and laughing at Chelsea Handler.

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