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    Well, looks like Louisville makes national news, but not for something we should be proud of. This broadcast by WLKY32 News quickly became an internet sensation, originating on Twitter.

    Originally shared by @elezar on Twitter as a TwitPic, it caught on and was shared nationally by a host of news outlets to include:

    • The Huffington Post: The 'Jew York Jets' Lose To Pittsburgh Steelers? (PHOTO)
    • BuzzFeed: Jew York Jets Lost Yesterday
    • BusinessInsider: Kentucky TV Station Reports Pittsburgh's Win Over The "Jew York Jets"
    • SportsGrid:  PHOTO: Louisville TV Station Says Steelers Beat “Jew York Jets”
    • Deadspin: Is It Better Or Worse That The "Jew" York Jets Typo Happened In Kentucky?
    • NBC Sports: Unfortunate typo theater: Jew York Jets lose to Pittsburgh
    • And a ton of other outlets.

    Below is a video discussing the unfortunate typo. All kidding aside, we all make mistakes and sometimes we rush to get the news out; lets hope this was a learning experience.  

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    Lewis Bertolucci's picture

    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes,, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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