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    The Louisville Originals have successfully completed a month long soft launch of its new Rewards Card Program. This frequent diner card program rewards customers for dining at independently owned member restaurants. The public launch of the program begins March 2nd, 2009.

    “In this challenging economy, it is important to give back to our patrons and to reward them for their good taste in dining at our member restaurants,” comments Maggie de la Torre, owner of De la Torre’s and La Bodega, and president of Louisville Originals. “We’re proud to have such a large membership of excellent independent restaurateurs willing to give back to the local community.”

    Patrons can sign up for a FREE Louisville Originals Rewards Card at any Louisville Originals restaurant. Every time a rewards card carrying patron dines at any member restaurant, they receive one point for each dollar spent. When 150 points are accumulated, the patron’s card is automatically credited for $10. The $10 reward can be used on the next Louisville Originals visit or can be stored on the card while accumulating more points. Patrons can receive up to 500 points per visit, and can redeem up to $100 per visit. The new Louisville Originals website details the program and allows patrons to check reward balances online.

    Carry just one card and enjoy rewards from over 40 local restaurants, plus more than 300 out of state restaurants from five other cities through the Original Restaurants Network. For more details, visit This program makes for a great corporate perk for business entertaining. Just like frequent flier miles, the individual receives the added value of the corporate expense.

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