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    The Louisville Zoo announced yesterday that effective July 1st, 2010, they are raising admission prices. The zoo stated the pricing increases generally occur when major exhibits open at the zoo. This particular price hike coincides with the zoo's launch of Glacier Run (the Seal and Sea Lion habitat) which is scheduled to open June 30th 2010. The last admission increase at the zoo was in 2007.

    The following are the admission changes scheduled to be implmented on July 1st:

    •  Adult (12-59) general admission will go up $1 to $12.95
    • Child (3-11) general admission will go up .50 to $9.50
    • Senior (60+) general admission will go up.55 to $9.50
    • children 2 and under are still free

    Like any good consumer, I question establishments that suddenly try charging more money for a service. Sure, the zoo is building new exhibits (like bringing back the polar bears next Spring)- but I want to be sure that the price increase is necessary. 

    However, I did some digging around to find out what zoos in other cities charge for admission. How does the Louisville Zoo stack up in terms of admission price? I checked into the prices of the zoos in Cincinnati, Columbus and Indianapolis and all three were pretty much in the ball park of the Louisville Zoo. Both Indy and Cincy had steeper admission prices for adults, while Columbus was a bit more aligned with Louisville's prices.

    So after my homework is appears that the Louisville Zoo is right where they should be in terms of admission prices. By charging me a dollar more for my ticket I am able to see a better, more relevant and competitive zoo. 

    In the meantime, I'm counting down the days until those Polar Bears return! 



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