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    According to BusinessWire: Millions of Humana members will now find it easier to compare the cost of prescription drugs and explore available alternatives. Humana (NYSE: HUM) has updated its industry-leading MyHumana Mobile app and mobile website to include prescription drug pricing. The Drug Pricing feature allows members to quickly determine the cost of their prescriptions, identify lower-cost alternatives and compare the costs of the prescription from multiple pharmacies and Humana’s RightSourceSM home delivery pharmacy and RightSource SpecialtySM pharmacy. The new drug-pricing feature bolsters Humana’s “Appy Award”-winning technology which improves members’ health and well-being and arms them with powerful tools at the point of service.

    “Traditionally we have sent members messages after they purchased a prescription when a lower-cost alternative was available. Now, this price information can be looked up by members while at the doctor so that a lower-cost alternative can be considered before the prescription is written or to help the member find the best price for the prescription,” said William Fleming, vice president, Humana Pharmacy SolutionsSM (HPS). HPS, a division of Humana Inc., manages traditional pharmacy benefits with member-focused strategies to yield savings in pharmacy and total health expense. “This is just the first of what will be numerous deployments of functionality and transactions regarding prescriptions in the mobile space,” Fleming said.

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    Lewis Bertolucci's picture

    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes, SocialMedia.org, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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