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    Mortenson Family Dental is leveraging the newest technology available in dentistry to detect diseases early on. For early detection of cavities, the Spectra is the newest technology. Used to locate cavities at an early stage and around old fillings, it uses fluorescence technology and it allows the patient to visually see a Doppler-like image of his or her tooth, enhancing and numbering the severity of the cavity. Mortenson Family Dental also uses intra oral photography, which allows the patient to see concerns themselves.

     

    Not only does Mortenson Family Dental use emerging technology for cleaning teeth, but it's also one of the more prominent area physicians offices in using social media. In addition to utilizing text messaging to confirm appointments, it's enagaged in  Twitter and Facebook, providing helpful hints, coupons, contests (to win free stuff like concert tickets) and a personal appeal that humanizes the organization and connects with patients on a more personal level.

     

    Today's Tech Deal: Go wireless with this Logitech Wireless Keyboard and Laser Mouse Combo for $55.99. Coupon code "woot_92810" drops it to $24.99.

     

    Photo: Mortenson Family Dental  

    Lewis Bertolucci's picture

    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes, SocialMedia.org, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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