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    Your in line at your local Starbucks, checking email, your Facebook or Twitter account, or maybe you're just holding your mobile device in your hand. Now, why not just pay with your phone? Beginning this week, Starbucks will begin accepting mobile payments nationwide. 

    Though Starbucks has not yet released an app for Android devices (said to be in the works), Apple iPhone, iPod Touch and Blackberry users can start utilizing this new technology immediately; just download the iPhone or Blackberry app.

    The Starbucks Card Mobile app allows users to add their Starbucks Cards, track their rewards and reload their cards using secure payers like PayPal or via credit card. To pay, just select the "touch to pay" button and hold up the barcode to the Starbucks register scanner and you're done.

    I called around to a few Starbucks in town and though the associates I spoke with were aware of the new technology (Baxter & Shelbyville Road locations) they did not yet have a customer use it. However, the supervisor at the Bardstown Road location noted that they have about a dozen patrons a day using the new technology. I asked if there were any issues when using the app to pay and he said that the process has been seamless thus far. 

    Too bad I have an Android based device, otherwise I'd be more than willing to give the Starbucks Card Mobile app a whirl. If you've tried it, let me know your thoughts. Also, how do you feel about this new mobile movement - paying with your phone?

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    Lewis Bertolucci's picture

    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes, SocialMedia.org, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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