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    Big names, big hats, celebrities, searsucker suits, cigars, mint juleps and the most exciting two minutes in sports arrives in just over a week, but are you ready? If there's one thing you must put at the top of the list, it's to download this iPhone and Android app. 

    Want to see celebrity pictures, live video, need to know where to park, where to go, help placing a wager, the latest horse news or a bit of party planning advice? Your one-stop Derby app has arrived. 

    I've played with it a bit and I'm quite impressed, as are the others who have reviewed the iPhone and Android app (4 and 5 star ratings). I would give you my personal run-down of the app, but I'll summarize it with one word... awesome. Here's a few of the features you can expect to receive, free of charge, after downloading it for iPhone or Android based device. 

    • Event Lineup: View the list of exciting entertainment events and races beginning on Opening Night through the end of the year, build your own personal event “schedule” with one touch, and purchase tickets for each event directly from your mobile. 
    • Horses: Read about the Kentucky Oaks and Derby horses, view slideshows of these athletes in action, and start picking your favorites! 
    • News, Facebook, & Twitter: Don’t miss a beat and stay connected with the latest breaking racing and entertainment news!
    • Betting Info: Learn how to make your bets, use the calculator to determine the bet costs, and become an insider on racing and betting terminology.  You can even learn how to bet the Derby online or by phone.
    • Tickets: Link directly into the Churchill Downs online box office to purchase your tickets directly from your mobile.
    • Videos & Photos: Enjoy a wide array of entertainment and racing video and photo and photo galleries.
    • TV/Radio Schedule: Make sure you know when to watch or listen to live coverage of events beginning on Opening Night, including broadcast times and network provider.
    • Games: Test your knowledge on Derby trivia, literally picture yourself in stylish Derby hats and share them via Facebook, as well as listen to and sing along to the state song "My Old Kentucky Home"
    • Party Planning: Can’t make it to Derby?  Throw the perfect party! Check out a convenient party planning checklist, shop for official party supplies and merchandise, as well learn to cook traditional Derby recipes.
    • Plan Your Visit: Loaded with venue information including gate open times, first post, facility maps, driving directions, Derby week parking and shuttle information, and more.

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    Lewis Bertolucci's picture

    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes,, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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