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    LeapFrog Interactive and Business First present The Power of Digital Series, which is aimed at discussing digital marketing trends, sharing industry expertise, and offering tips on best practices.

    Per Business First, the Diversification of Digital session will explore the history of digital media banner ads from static beginnings up through what we see today -- functional, innovative, measurable assets. With each new wave of advertising technology that floods consumer attention, digital media increases its propensity to captivate online audiences, bring awareness to brands, and sell products/services.

    As digital media's evolution takes creative literally "outside the box," we will explore several best practices for creative design and development that should be considered when planning and buying digital media.

    This is the third session in this popular series.

    • Date: May 26, 2011
    • Time: 8:30 a.m.-10:30 a.m.
    • Where: Kentucky International Convention Center-Conference Theatre  |  221 S. Fourth St.  |  Louisville, Ky. 40202
    • Tickets are $25 per seat.

    For tickets or more information, contact Carrie Hooe at 502-498-1938 or

    Photo: Courtesy of LeapFrog Interactive

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    Lewis Bertolucci's picture

    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes,, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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