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    Louisville Rediscovered
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    Many have seen Louisville, but few have experienced this great city through the lens that Jessica Eturralde has put on it.

    YouTube is the world's second largest search engine and video is one of the most engaging forms of media. Recognizing this opportunity, Jessica has fully capitalized on the opportunity to showcase our great city in a new and exciting way.

    According to the website: Louisville Rediscovered is a video project created to promote the city of Louisville. Jessica Eturralde brings in viewers from all over the country into this historical city and promotes it through her vivacious experiences. Its purpose is designed to espouse local business and culture by creating a live experience for the viewer, allowing them to see first handedly into the lives of its citizens and fine organizations. Louisville Rediscovered captures a new viewing angle with its television and internet webisodes due to the focus of social networking and new media to develop followers and generate interest.

    “I believe that Louisville is a great city that should be experienced on film on a national level so everyone around this country will relate Louisville to the fantastically multifarious city it is, to the foodie city it is, and a historically rich location that has earned its name as The Possibility City. We are putting Louisville back on the map!” Jessica exclaims.

    I absolutely love the fact that someone has taken the initiative, time and responsibility of spotlighting the many amazing aspects of Louisville through the lens of a video camera. Help support Jessica continue her talents via Louisville Rediscovered by contributing to or simply follow Louisville Rediscovered on Facebook and watch what they've done in the past on YouTube.

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    Lewis Bertolucci's picture

    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes,, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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