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    LOUISVILLE, Ky. - SIRIUS Satellite Radio, Nelligan Sports Marketing, the University of Louisville and CSTV: College Sports Television today announced an agreement making SIRIUS the Official Satellite Radio Partner of the University of Louisville. SIRIUS will broadcast select play-by-play sports of Louisville's nationally-ranked college basketball and football teams. Louisville joins a growing stable of Division I schools currently broadcast on SIRIUS College Sports Radio, which is part of SIRIUS' and CSTV's advertising, marketing and promotional association.

    The Cardinals' first broadcast on SIRIUS will be Tuesday, January 11 when the Cards travel to Hattiesburg to take on Southern Mississippi at 7 p.m. EST on channel 181.

    "The University of Louisville stands as one of the nation's premier athletic programs," said Scott Greenstein, SIRIUS President of Entertainment and Sports. "Their football team finished in the Top 10 this season and its tradition-rich basketball program, guided by Rick Pitino, is always a national force. This partnership with SIRIUS enables Cardinal alumni and fans to follow their favorite teams and student-athletes live from anywhere in the continental United States. We are honored to have Louisville join the SIRIUS lineup."



    "We are proud to be included among the top college athletic programs in the country in our relationship with Sirius," added Tom Jurich, Vice President and Director of Athletics for U of L. "We are thrilled to bring Cardinal sports to our fans, friends and alumni throughout the country."

    SIRIUS College Sports Radio will feature more than 240 live play-by-play college basketball broadcasts in January alone, including schools in the SEC, Big Ten, Big 12, Big East, Pac-10 and 11 other conferences. Among the featured colleges are the Alabama Crimson Tide, Auburn Tigers, Colorado Buffaloes, Florida Gators, Iowa State Cyclones, Kansas Jayhawks, Kentucky Wildcats, Louisiana State University Tigers, Louisville Cardinals, Michigan Wolverines, Nebraska Cornhuskers, Missouri Tigers, Navy Midshipmen, Notre Dame Fighting Irish, Ohio State Buckeyes, Oklahoma Sooners, Oklahoma State Cowboys, South Carolina Gamecocks, Syracuse Orange, Tennessee Volunteers, Texas Longhorns, Texas A&M Aggies, Texas Tech Red Raiders, UCLA Bruins, USC Trojans, Vanderbilt Commodores and West Virginia Moutaineers.

    SIRIUS Satellite Radio features the most comprehensive sports coverage on satellite radio including all NFL games through the playoffs and Super Bowl, college basketball, NBA and Barclays Premiership.

    About SIRIUS

    SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.

    SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.

    SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep®, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. Hertz currently offers SIRIUS at 53 major locations around the country.

    Click on to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

    About Nelligan Sports Marketing

    Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through their corporate relationships. NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. NSM currently represents some of the elite college properties in the country, including the BIG EAST Conference, Georgetown University, Providence College, Rutgers University, Colorado State University, St. John's University, University of Louisville, the National Invitation Tournament, the Holiday Festival, Ball State University, Marquette University, and the Colonial Athletic Conference and its 10 member schools. Its portfolio of sports properties also contains several special events, including the Ford Championship at Doral, one of the most prestigious events on the PGA Tour.

    About College Sports TV

    CSTV is a multi-media company that consists of the first-ever 24-hour college sports television network, College Sports TV; the leading college sports online network,; and the first ever 24-hour college sports radio network, SIRIUS College Sports Radio. Through its numerous platforms, CSTV provides more live college sports games, events, news, information, analysis and broadband content, and reaches more college sports fans, than any other company.

    College Sports TV, voted the #1 emerging cable network in the 2003 Beta research study, televises regular season and championship event coverage from over 35 men's and women's sports across every major collegiate athletic conference as well as many select NCAA Championships. CSTV and the Mountain West Conference recently announced a fully integrated multi-media partnership, beginning in Fall 2006 that will deliver more games to more people in more homes across more sports than any other Conference partnership. College Sports TV currently has agreements with the top three national distributors - Comcast, DirecTV and Time Warner Cable, among others., the most-trafficked college sports Web site, and its network of nearly 160 official athletic sites are the number one online source for college sports broadband content, news, information, scores and analysis. SIRIUS College Sports Radio will broadcast a comprehensive package of college football and basketball games from teams in the Big 10, Big 12, Big East, Pac-10, and SEC conferences, as well as from Notre Dame.

    CSTV was co-founded by President and CEO Brian Bedol, Chairman Steve Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN. It is now ESPN Classic. Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market.


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