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    In 2010, the state of Kentucky passed a new law, with hopes of keeping
    eyes on the road and away from the smart phone... but is it effective in
    reducing accidents? A recent study shows the opposite.

    On July 15, 2010 Kentucky officially enacted a law that prevents those under the age of 18 of using any type of communication device such as a mobile device or pager, while the vehicle is in motion. If using it for GPS purposes, the vehicle must be stopped, prior to typing or utilizing the device to input directions.  For those over 18, law allows the use of global positioning devices and reading, selecting or
    entering a telephone number or name for the purpose of making a phone
    call. Texting is allowed only to report illegal activity or to request
    medical or emergency aid. Law enforcement officers will issue warnings until January 2011. After
    that, you will face fines of $25 for a first offense and $50 for each
    after that.

    Though most hope that the new law will reduce the number of accidents in Kentucky, some studies show differently.  According to a study by the Insurance Institute for Highway Safety:

    "Texting bans haven't reduced crashes at all. In a perverse twist,
    crashes increased in 3 of the 4 states we studied after bans were
    enacted. It's an indication that texting bans might even increase the
    risk of texting for drivers who continue to do so despite the laws,"
    says Adrian Lund, president of both HLD (Highway Loss Data Institute
    and the Insurance Institute for Highway Safety in a press statement. 

    The institute's spokesman, Russ Rader, says the increase might be the
    result of drivers trying to keep the phones out of view while texting.

    Still think you're an A+ driver while texting?  Check out the New York Times game that measures how your reaction time is
    affected by external distractions. Regardless of your results, experts
    say, you should not attempt to text when driving.

    Today's Tech Deal: Get an LG Bluetooth Headset for for $2.99 via code "MLCK211279092930NL1" and $10 mail-in rebate (just expect a couple weeks for shipping) - expires 9/30/10.

    Photo: Flickr/poka0059

    Lewis Bertolucci's picture

    About Lewis Bertolucci

    Highly motivated business professional and innovation leader with progressive experience as a digital leader, entrepreneur, and business strategist. Deep experience in driving enterprise-wide digital transformation through strategy development and execution, culture transformation, organizational design, business process optimization, and capability building. • 16 years' experience in a highly regulated and dynamic healthcare industry • 11 years' experience in digital and online (product & marketing) • Creating buy-in by presenting and influencing C-Suite • Fortune 100 experience in building nationally recognized programs from scratch • Strong communication and relationship building skills • Skilled at strategy development and execution across product and marketing • Entrepreneur in digital/online and mobile • Experience in managing agency partnerships and enterprise cross-functional stakeholder teams 2017 Winner: Movers & Shakers, Presented By PR News & Social Media Today Selected as Brand Innovators Top 40 Under 40 Midwest Class of 2016. I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit. Contributing author of "How Companies Succeed in Social Business" with work recognition and mentions in Forbes, SocialMedia.org, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, Social Media Today, CiteWorld, Ad Age, Inc. and Mashable.

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