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    Are you willing to camp out for hot chicken? Like, really good, Nashville-style hot chicken from a well-known Louisville restaurateur? How about a year's worth of that hot chicken? Soon, your foodie mettle and your commitment to the bird that burns will be tested. 

    "The biggest Louisville food trend at the moment has to be Nashville-style hot chicken." Allison Myers, of Eat Love Louisville, says. "It's popping up on everyone's menus. A couple local restaurants will be opening soon - one from Michael Crouch of Bistro 1860 and one from Tony Palombino, of BoomBozz. I hear Ryan Rogers from Feast BBQ is working on a concept as well." Rogers' hot chicken concept will be called Royals Hot Chicken, and is expected to open in Nulu this fall. Tony Palombino's Joella's Hot Chicken is set to open at 3400 Frankfort Avenue on September 1st. 

    This is where the "free hot chicken for a year" comes in. According to the press release announcing their opening, Joella's will give away "a one-year supply of free Joella’s Hot Chicken (52 coupons)" to "be awarded to each of the first 100 adults, age 18 and older with identification, The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on September 1st between 8 a.m. and 8:30 a.m." That's a lot of free chicken - 6k+ in free meals according to the same press release - and a brilliant marketing scheme that will promise Joella's Hot Chicken an opening buzz. 

          
    Yelp Louisville                                                    Joella's Hot Chicken                                                                       Louisville.com
     
    Tony Palombino is confident in the product at Joella's Hot Chicken. A longtime fan of the Nashville staple, earlier this year Palambino added hot chicken to the menu at his Whiskey Row honky tonk Manny & Merle. “We experimented with several recipes and tested them, and I was amazed how it took off. Hot chicken now represents 35% of our food sales [at Manny and Merle].” Palambino also explained his reason for naming the restaurant: “Back in the late 70’s my parents owned a restaurant that specialized in southern fried chicken. The chicken was made daily by two long time employees, Joe and Ms. Ella,” watching how hard they worked every day made a huge impression on me as a young boy, and I wanted to bring them back to life, in spirit, and honor them.” 

    Joella's will not just serve hot chicken, but also traditional fried chicken, wings and tenders. Sides like black eyed pea salad, kale crunch salad and garlic fries will be made fresh in house. Joella's will also be equipped with a Boylen's fountain soda machine which will serve small batch cane sugar sodas in unexpected flavors like "Birch Beer" and "Cane Cola." 

                         

    You can like Joella's Hot Chicken on Facebook here, follow their Twitter, or double-tap their Instagram. Their grand opening is September 1, 2015 at 3400 Frankfort Avenue at 8 a.m. But remember - the "hot chicken hopeful" line opens up 24 hours earlier. Will you be camping out for hot chicken? 

    Allison Myers of Eat Love Louisville was first quoted on Louisville food trends in the August issue of Louisville Magazine. To subscribe to Louisville Magazine, click here. 

    Cover image courtesy of Shutterstock.com/Maiia Vysotska. Images within article courtesy of Joella's Hot Chicken unless otherwise noted in caption.

     

     

    Elizabeth Myers's picture

    About Elizabeth Myers

    Big fan of bacon and bourbon, deep fried anything, sweet tea and sweet nothings.

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