Bourbon Truth, a.k.a. Lloyd Christmas (yes, he shares a name with the guy from the popular slapstick comedy Dumb and Dumber) is an angry whiskey blogger with an even angrier following. He was my first-ever heckler on Twitter. Most of the things he has to say are quite abrasive, and he has been likened to Radio Shock Jock Howard Stern on more than one occasion.
Whenever a group of whiskey geeks gathers, Lloyd’s name is almost certain to come up. The first question is usually has he heckled you yet? That is followed by the ever popular and much more pressing, but do you know who he is? Try though I have to weave the clues together, I still don’t know. I asked my Twitter followers THREE TIMES if they knew, and after several hours Lloyd was the only one to respond (by heckling me, of course). People seem to be afraid to get on his bad side.
On a regular basis he will take whiskey drinkers and distillers alike to task in a relentless pursuit of bourbon truth. Recently he involved me in a conversation with Jim Beam about the actual bottle count of the recent release of 25th Anniversary Booker’s. I had heard over and over that only 6000 bottles, or 1000 6-count cases, of this glorious juice had been released. But Lloyd insisted it had to be more, and by the time he Twitter bombed both me and Jim Beam with dozens of tweets, Jim Beam said the count was indeed much higher than first thought- 10,800 bottles. I was overjoyed at this news since it meant there was now a chance I could get another bottle.
So while his methods might lack polish, he definitely gets the job done. He has an unbelievable following on Twitter-nearly 700 people. And apparently people like him so much they actually guest blog for him.
He has a particular vitriol for Michter’s, Willie Pratt in particular, which was the subject of a recent rant so lengthy I couldn’t even read the whole thing (mainly because I like Willie Pratt just fine). Bourbon Truth is all about cutting through the marketing to get to the bourbon and asking the tough questions to hold distilleries accountable. I just wish he were nicer about it.
Screengrabs are from Twitter and Bourbon Truth's Blog