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    Whole Foods Market and The Forecastle Foundation, the environmental non-profit dedicated to protecting the earth’s hotspots, have teamed up to host a Community Giving event on Wednesday, July 9 from 3 to 7 p.m at the Whole Foods Market in St. Matthews, located at 4944 Shelbyville Road.

    The fun-filled afternoon will include local food, kids’ games, craft beer, a farmers’ market and more. Additionally, a “Giving Grill” will be set up outside with local fare served up by Whole Foods team members and Forecastle Foundation volunteers. The Giving Grill will feature hamburgers, meatless burgers, vegetable kabobs, hot dogs and veggie dogs. The Forecastle Foundation will receive all proceeds from the Giving Grill.

    Five percent of the Louisville store’s sales on July 9 will be donated to the Forecastle Foundation.

    “This is a perfect fit for Whole Foods Market as we share a common mission with the Forecastle Foundation,” Tim Roethgen, Marketing Team Leader, Whole Foods Market, said in a press release. “We both aim to serve and support local and global communities.” Funds donated to the Forecastle Foundation will help support the Kentucky Natural Lands Trust and the Guayaki Foundation.

    Funds for the Kentucky Natural Lands Trust will help rebuild and preserve the Pine Mountain Corridor in Kentucky, a migration path and refuge for hundreds of species, some of which are not found anywhere else in the world.

    Financial support for the Guayaki Foundation will help protect ​the Marrecas Indigenous Reserve in Parana, Brazil. Guayaki has pioneered a sustainable development model that empowers local, indigenous communities in Brazil, Argentina, and Paraguay to regenerate and protect the Atlantic rainforest.

    In addition to Kentucky & Brazil, it is the goal of The Forecastle Foundation to continue to identify and support at least 12 of these biologically diverse and endangered areas across the globe.

    For continued Forecastle coverage, be sure to follow on twitter @louisvillecom. Also, check in from articles by Will Ford, Josh Johnson and Ashlie Stevens, and photos by Josh Lee--'s Forecastle Team. 

    Photo courtesy of shutterstock. 

    Ashlie Danielle Stevens's picture

    About Ashlie Danielle Stevens

    I am a freelance food, arts and culture writer. Among other publications, my work has appeared at The Atlantic’s CityLab, Eater, Slate, Salon, The Guardian, Hyperallergic and National Geographic’s food blog, The Plate.

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