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    Consider this. In the 2002 mid-term election independent organizations, ie. not the candidates, their campaigns, or the political parties, spent about $27 million. In 2006, the next midterm election, independent organizations spent more than double that much at $68 million.  In 2010, the first midterm election after the Citizens United decision, and a year in which organizations were late to come to grips with what this new financial arms race meant, independent organizations spent a whopping $304 million.

    Presidential election years see a lot more spending than midterm election years. In 2008, independent organizations spent $302 million.  If the growth rate seen in the last midterm cycle carries over to the presidential cycle, we could see spending, outside the political campaigns, of some $1.4 billion.

    One of the things that will be different this year, is that rich people and corporations are no longer limited in how much they can donate for political campaigning. While it is true that they still have limits if they donate directly to campaigns or traditional political action committees, the Citizens United decision made it so that there is no limit to how much they can donate to the new SuperPACs. We'll see some of the numbers next month, but it is highly unlikely that Newt Gingrich would have won the Republican primary in South Carolina over the weekend if it hadn't been for a $5 million donation by a single Nevada businessman. This money was spent immediately on a massive television advertising campaign that, by all accounts, absolutely buried South Carolina TV viewers.

    A point made on one of the Sunday morning politics shows was that if Newt Gingrich were to, amazingly, go on to win the presidency... what would be the likelihood that said businessman's call would be taken if he suddenly found himself in need of some political juice to, say, defeat a bill that would increase taxes on his casino operations? Pretty high, you have to think. Now multiply that $5 million to the $1.4 billion that could be spent  outside the campaigns on undeniably campaign-related expenditures, and there is a very legitimate question about how much time any political office holder, at any level, is going to have for the likes of you and me... people who could no more buy a primary win in South Carolina with the stroke of a pen than we could flap our arms and fly to Nevada.

    A final note on this subject, for now, is that this is by no stretch of the imagination a partisan problem, and it is also not a problem that sprang into being from the Citizens United decision. Our disenfranchisement is distinctly bipartisan, and has been growing more and more profound for a decade. While it is widely assumed that Republicans will benefit more from the Citizens United decision than Democrats, the 350,000 people who signed the petition urging President Obama to side with them instead of the banks, certainly had to have on their mind the question of whether that was enough signatures to overcome $42 million in campaign donations, or if any such number of signatures even exists.

    ----------------'s The Arena section features opinions from active participants in the city's politics. Their viewpoints are not those of (a website is an inanimate object and, as such, has no opinions).

    Disclosure: The author is a volunteer organizer for MoveOn, and was involved in organizing the action related to the banks and Occupy Louisville's Occupy the Courts action.


    Keith Rouda's picture

    About Keith Rouda

    I'm a news junkie and politics addict. I stay up way past my bedtime to watch election returns come in. My free time is spent with advocating for progressive policies. I have an MBA from Sullivan University and have worked in small businesses and large, in fields ranging from advertising, to health care, to information technology, to talent acquisition, to industrial quality. I moved to Louisville in 1995 and haven't looked back.

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